Цитаты Стива Джобса

(я взял отсюда, только английские, без перевода)

• It’s more fun to be a pirate than to join the navy. [1982]
• Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? [1987]
• What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds. [1991]
• Being the richest man in the cemetery doesn’t matter to me… Going to bed at night saying we’ve done something wonderful… that’s what matters to me. [1993]
• That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works. [1996]
• Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. [1996]
• When you’re young, you look at television and think, there’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It’s the truth. [1996]
• It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. [1998]
• That’s been one of my mantras—focus and simplicity. Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. [1998]
• We made the buttons on the screen look so good you’ll want to lick them. [2000]
• I would trade all of my technology for an afternoon with Socrates. [2001]
• My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people. [2003]
• We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on. [2004]
• I’m the only person I know that’s lost a quarter of a billion dollars in one year… It’s very character-building. [2004]
• The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products. [2006]

Мне очень нравится про мантру "focus and simplicity". Вот уж воистину надо сильно постараться, чтобы сделать простую вещь.

Ниже цитаты из известного обращения (на youtube легко найти, да и все уже видели, наверное) к студентам Стэнфорда летом 2005 года:

• It was not all romantic. I did not have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for 5 cents, to buy food and go for 7 miles across town every Sunday night, once a week to eat normally at the Hare Krishna temple. I loved it. And much of, from what I’ve come across, following my curiosity and intuition, turned out to be priceless later.
• You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
• The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
• When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.
• Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
• No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life.
• Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.